By Pam Neely December 30, 2022
A Glad New Yr e mail marketing campaign is the proper alternative to attach along with your viewers, supply the precise product on the proper time, or share how grateful you’re for his or her help.
New Yr’s e mail campaigns deserve as a lot fanfare as another vacation e mail campaigns. And but, a lot time and power goes into planning and executing Black Friday, Cyber Monday, and Christmas e mail promotions that poor New Yr’s typically will get forgotten.
Don’t let that occur this yr. New Yr’s is a good alternative to attach along with your subscribers and kick 2023 gross sales off with a bang.
You don’t have to begin from scratch to do it, both. That will help you save time, AWeber has made a number of New Yr’s-themed e mail templates. They’re mobile-friendly, simple to edit, and so they’re animated.
We’ve additionally discovered 10 concepts for New Yr’s emails that may spark your creativeness. Use these concepts that will help you write copy or to spur you to drag collectively a New Yr’s advertising and marketing marketing campaign.
4 Glad New Yr e mail templates
To entry the templates listed right here, log in to your AWeber account — or get a free AWeber account — then go to “Messages” > “Create a Message.”
Glad New Yr e mail template #1: Animated Glad New Yr’s
The confetti animation right here is straightforward, but it surely has simply sufficient glitz to draw consideration. This template has two totally different design choices to pick from, with totally different font therapies and icon choices. Select whichever model works to your model.
Glad New Yr e mail template #2: Glad New Yr’s Fireworks
This New Yr’s fireworks e mail template enhances a clear structure with eye-catching graphics that can get your readers’ consideration.
If you wish to skip the animations, that’s okay, too. This third fireworks template makes use of a static picture as a substitute of the animation above.
Glad New Yr e mail template #4: Rooftop Merry Christmas & Glad New Yr
It’s not too late to ship a vacation message to your viewers. This “Wishing You a Merry Christmas and Glad New Yr” e mail template collection is festive sufficient to work for each holidays. There are two shade variations to select from.
All of those e mail templates can be found in any AWeber account. Click on right here to make use of the template you want and begin writing your New Yr’s e mail.
10 concepts for New Yr’s emails
Now that you just’ve bought a template for a nice-looking New Yr’s e mail, what must you say in that e mail?
We’ve bought you lined right here, too. Each considered one of these ten concepts for New Yr’s emails have labored for a few of the greatest newsletters and e mail entrepreneurs round. All it’s a must to do is to choose the method that works greatest for you.
1. Ship a survey e mail to search out out what your subscribers take into consideration this yr or final yr
Surveys offer you data you’ll be able to’t get wherever else. In addition they offer you insights about your viewers that may assist you make dramatic enhancements to your enterprise.
Surveys don’t need to be onerous, or take a very long time to do. Even one or two questions may be sufficient. Use the survey responses for a brand new weblog put up, to your subsequent e-newsletter, or for a couple of social media posts.
Right here’s how Advertising Brew used some survey data in considered one of their New Yr’s emails:
2. Interview somebody about their targets for the upcoming yr, or about how they did with their targets for the earlier yr
Morning Brew did this for a bit of considered one of their New Yr’s emails from final yr. The result’s a intelligent mix of an worker profile and one individual’s expertise with purpose setting.
3. Provide a product or a product bundle that’s designed for what your viewers wants proper on the New Yr
Everyone loves a deal. So in case you’ve bought a few merchandise that may very well be grouped collectively, wrap them up as a reduced bundle.
4. Placed on a New Yr’s Eve sale
Aka a “get what you actually wished” after Christmas sale.
These could be particularly efficient in case you’re a enterprise coach or in case you supply enterprise providers. Many solopreneurs or firms set their enterprise yr to shut, appropriately sufficient, on December thirty first. So they could have price range they should spend, and so they may as nicely spend it with you.
5. Assist subscribers ring within the New Yr proper
Crate and Barrel’s ecommerce e mail right here is an apparent method to assist folks rejoice their vacation. However you don’t must be promoting bodily items to assist folks rejoice.
Possibly you’ve bought a e-newsletter for introverts, and you might put collectively a couple of concepts for the proper introvert New Yr’s.
Otherwise you’re a relationship counselor, and possibly you’ve gotten a couple of ideas for a romantic New Yr’s.
Or you’ve gotten a baking or cooking weblog, and also you’ve bought some concepts for a couple of fast and simple recipes for one thing scrumptious for New Yr’s Eve.
Any a type of concepts might make for a fantastic New Yr’s Eve e mail. Or a fantastic New Yr’s Day e mail, too.
6. Write up your predictions or greatest recommendation for the upcoming yr
In any trade or area of interest, there are often a couple of new developments which have already developed sufficient that they’re clearly going to matter for the subsequent yr or so. This implies you don’t need to make any loopy predictions — you simply must make a couple of educated guesses about what’s more likely to occur.
Or take the choice method: In the event you wrote about your predictions or recommendation for final yr, examine again and see how proper you had been.
7. Write up a “State of [Your Speciality]” for the upcoming yr
This may be an effective way to supply a high-ticket course, teaching, or your signature product. Right here’s how blogger Ruth Soukup has framed her “State of Running a blog in 2022” webinar as a option to promote her running a blog course.
8. Provide a couple of concepts for shut the yr out robust
Lots of people take the week between Christmas and New Yr’s off. So in case you write about something that may be associated to organizing or decluttering, now’s your time to shine. Your readers may have extra time to comply with your recommendation than common.
Even Smashing Journal, which is about digital design, considered a option to write about decluttering: decluttering digital information.
9. The anti-New Yr’s decision e mail
‘Tis the season for self-improvement kicks. However not for everybody.
In the event you lean even a bit controversial — even a bit in opposition to the established order — your subscribers may reply rather well to the anti-resolution e mail.
Right here’s how cash guru Denise Duffield-Thomas opens her anti-resolution e mail.
Chances are you’ll not need to write an e mail this lengthy, and also you don’t need to. You can additionally file a video and discuss why you’re cool on the entire New Yr’s Decision factor.
10. Ship a “yr in assessment” e mail
These are extraordinarily well-liked among the many startup crowd, however they are often good for anybody. Yr in opinions are wonderful for being actual along with your readers, highlighting what labored and what didn’t, and taking uncooked expertise and distilling into insights and ideas to reside by going ahead.
Additional credit score: Ask your readers to share their yr in opinions. You’ll get unimaginable insights into what they need, what they’re fighting, and what’s working greatest for them. #brilliantaudienceresearch
Get your Glad New Yr e mail prepared at the moment
New Yr’s emails could be stuffed with glitz and confetti or only a easy, real seasonal greeting. All that issues is that they’re genuine to you and join along with your viewers. So take what you’ve realized right here, log into your AWeber account, and get began.
We’d love to listen to what sort of New Yr’s e mail you’ve determined to ship, too. Inform us about it within the feedback.