By Sean Tinney January 3, 2023
Not sending birthday emails to your subscribers? You can be lacking out on a chance for higher subscriber loyalty, extra engagement, and extra gross sales.
Think about it’s your birthday…
You roll over in mattress and seize your cellphone, sifting by texts and emails wishing you effectively in your big day. In your inbox, there’s a message ready for you with a free supply, only for you, that can assist you have a good time.
Now, how do you are feeling? Appreciated? Particular? Nicely, that’s the purpose of a birthday e-mail: to make your subscribers really feel particular.
Birthday emails are a fantastic expertise on your subscribers, however as a marketer, you’ll get loads of advantages from them as effectively. In accordance with Experian, birthday e-mail campaigns have a:
- 342% greater income per message
- 481% greater conversion charges
- 179% distinctive click on charges
So for those who’re questioning if you need to be sending a birthday e-mail, our advice is sure.
However earlier than you begin sending these particular emails… you’re going to wish to know your subscribers’ birthdays.
The best way to get your subscribers’ birthdays
In your sign-up type
Surprisingly, many companies don’t ship out birthday emails just because they don’t take the time to gather that info.
So when establishing your sign-up type, add a customized subject to gather your subscribers’ birthdays. Simply don’t make this a required subject, as your subscribers’ e-mail addresses are crucial ingredient. If you will get just one piece of knowledge, get that. Asking for an excessive amount of info could make individuals not wish to join.
But when asking for individuals’s birthdays doesn’t suppress your opt-in charges an excessive amount of, add an elective customized subject for birthdays. And once you ask for somebody’s birthday info, simply ask for the day and month of their birthday. Individuals are normally prepared to share the month and day they have been born, however could also be hesitant to let you know which yr.
Professional tip: Think about including textual content beneath the birthday subject that tells the client why you’re asking for his or her birthday. For instance, “Enter your birthday so we are able to ship you a present.” Individuals are extra prepared to provide info in the event that they know why you want it and the way you’ll use it.
Right here’s how retailer DSW has arrange their sign-up type. This is a little more info than most sign-up kinds ask for, however you get the concept. Additionally notice how they’ve made the birthday info elective. That’s sensible.
In an e-mail marketing campaign
It’s not too late to gather birthday info for those who didn’t get it by a sign-up type. Merely arrange an e-mail marketing campaign to gather your subscribers’ birthday info.
Use a topic line like:
“We wish to ship you a birthday reward!”
or
“We now have a birthday reward for you, however we don’t have your birthday.”
Allow them to know why you wish to know their birthday, in order that they’re extra prone to reply.
Additionally maintain this e-mail easy. Don’t mix requests for his or her birthday with a unique e-mail request, like asking for his or her zip code on the identical time.
This e-mail from Ann Taylor is a wonderful instance of learn how to gather subscribers’ birthday info.
Arrange tags
When establishing the customized fields, additionally apply a birthday tag for every month so you possibly can simply create a birthday phase that triggers an automatic birthday e-mail marketing campaign (extra on that in a second).
Make your reward one thing they can’t ignore
Give your subscriber one thing they’ll be enthusiastic about and one thing you don’t normally supply. Usually, birthday emails have a coupon code that could be a particular deal, or a free supply redeemable on-line or in-store.
Everybody loves a birthday e-mail with an irresistible coupon. Listed below are a couple of of our favourite birthday e-mail examples.
Hulu sends their viewers a free month.
Purple Robin celebrates a birthday with a free burger, no circumstances connected.
And for dessert, Nothing Bundt Truffles give subscribers an precise mini birthday cake.
Stand out from different birthday emails
You’re in all probability not the one one wishing your subscribers a cheerful birthday. So comply with these greatest practices to ensure your birthday emails stand out from the group.
Birthday emails topic traces must be easy and direct
A easy strategy is normally greatest relating to the topic line. Comply with the topic line construction beneath.
Maintain the e-mail message quick and attention-grabbing
Don’t make your subscribers learn numerous textual content. All they need is to get their reward.
1. Maintain it quick, candy, and about your subscriber
This e-mail is just not about you, it’s about celebrating this big day on your subscribers. Now is just not the time to inform your organization story.
The message ought to want your subscriber a cheerful birthday, clarify the reward, and inform them learn how to redeem it. The most effective birthday emails are quick and simple.
Think about using a coloured button with clear instructions. For instance, “Redeem your birthday reward” or “Declare your $10 coupon now”.
2. Don’t ship generic emails
Birthday emails solely work in the event that they make your buyer really feel particular. Generic, one-size-fits-all emails don’t sometimes reduce it.
3. Use eye-catching photographs or GIFs
Frequent GIFs present in birthday emails embody balloons, confetti, and truffles.
Forever21 makes use of a enjoyable cake reward to make their birthday e-mail unforgettable.
Begin with a birthday e-mail template
You don’t must be knowledgeable designer to ship amazing-looking birthday emails. Begin with a pre-designed e-mail template after which use a drag-and-drop builder to customise it.
Listed below are a couple of birthday templates accessible to all AWeber clients. Simply choose one of many mobile-ready birthday e-mail templates and customise it to suit your model.
Give subscribers a present that’s simple to redeem
Individuals don’t wish to soar by hoops to redeem a present, particularly on their birthday. So be sure your reward is straightforward to redeem.
Right here’s an instance of a birthday e-mail that will get this proper:
Automate your birthday e-mail campaigns
Sending an e-mail to have a good time every of your subscriber’s birthdays yearly feels like numerous work. Not for those who arrange a birthday e-mail automation collection.
With an automatic marketing campaign, you arrange the e-mail and timing as soon as. Then on their birthday (or the birthday month), the e-mail is routinely despatched.
Try this video for a step-by-step information to establishing your birthday e-mail automation, from establishing the shape to triggering the e-mail:
It’s simple to ship stunning birthday emails
It’s all the time nice to ship an e-mail to your subscribers on their birthday, however there are not any hard-set guidelines. Greater than half of birthday emails are despatched on a selected birthday. However a brand new pattern is to ship an e-mail firstly of the birthday month to permit them loads of time to redeem their reward.
For those who don’t redeem their reward, you possibly can all the time ship them a reminder e-mail on the finish of the month. Begin sending your birthday e-mail campaigns in the present day with AWeber Free.
