By Sean Tinney March 28, 2023
Think about this: Your finest electronic mail content material is delivered routinely to your viewers on the good time. You don’t have to elevate a finger.
You watch income circulation into your checking account. What you are promoting grows. You optimize your automation. Extra income flows into your checking account every month.
Now, you’re saving hours and making more cash . . . and it’s computerized.
That’s the ability of electronic mail automation.
Nevertheless, there’s one hurdle which regularly prevents individuals from utilizing automation –– the concern that it’ll be too tough to get began.
So, that can assist you get a greater grasp on electronic mail automation, why it’s necessary and the way it might help you get the unbelievable outcomes you need, right here’s a fast information to electronic mail automation and use it.
What’s electronic mail automation?
Merely put, electronic mail automation is a software that means that you can arrange a sequence of emails which might be despatched routinely to subscribers based mostly on some kind of set off. These triggers will be time based mostly or motion based mostly.
It runs on autopilot, creating connections and growing income when you work on different elements of your corporation.
You possibly can arrange a single sequence automation — the place an individual subscribes to your record and is routinely despatched electronic mail 1, then electronic mail 2, then electronic mail 3, and so on. in a sequence.
Or you’ll be able to arrange a sequence with action-based automation (I’ll clarify extra of this later).
The advantages of electronic mail automation
There are lots of advantages to automating your electronic mail advertising efforts, listed below are a couple of of the highest advantages:
- Saves you time – an automatic electronic mail marketing campaign can run for years and years
- Optimum ship occasions – timing is the whole lot and you’ll arrange your automation to ship a simply the fitting time
- Extra related emails – automated emails will be despatched based mostly on conduct, resulting in a extra related electronic mail being despatched to the fitting particular person
- Nurture leads – electronic mail automation is ideal for getting a possible buyer warmed as much as your model by sending well timed, focused electronic mail
Want extra of a motive to begin utilizing automation, simply check out these highly effective stats:
Forms of automated emails (with examples)
Now that you already know why automation is so necessary, uncover how you need to use it.
There are a ton of several types of automated emails sending choices that you need to use for your corporation. Let’s cowl among the most necessary ones so you will get concepts to your subsequent sequence.
Affirmation electronic mail
Automation set off: When somebody subscribes to your electronic mail record or locations an order
When this must be despatched: Instantly
Approximate time to arrange: 5 minutes
Because the title suggests, a affirmation electronic mail confirms along with your subscriber or buyer that you just both acquired their electronic mail handle or their order.
Affirmation emails are necessary as a result of they reassure your subscribers and clients that their data was acquired. These emails must be quick and to the purpose. Save your extra elaborate copy to your welcome electronic mail.
Instance
This affirmation electronic mail from Commerce is ideal, they supply a abstract of their order. Plus they let clients know that they’ll obtain one other electronic mail as soon as their order has shipped.
Welcome electronic mail
Automation set off: When somebody turns into a brand new buyer or electronic mail subscriber
When this must be despatched: Inside a hour after a brand new buyer locations their first order or somebody indicators up to your electronic mail record
Approximate time to arrange: quarter-hour
Participating individuals as quickly as they be a part of your record is among the most compelling the explanation why you need to get began with automated emails. By sending a well-timed welcome electronic mail, you’ll be able to start nurturing new leads the second they subscribe.
First impressions are lasting impressions, so it’s essential your preliminary welcome electronic mail units the fitting tone with subscribers.
Listed here are some issues to incorporate in your welcome sequence:
- Introduce your self and your organization. How will you remedy your subscribers’ wants?
- Let readers know what sorts of emails they will anticipate from you sooner or later.
- Inform readers how typically you’ll be emailing them.
- Share the place they will discover you on the net (embody social channels, web site, weblog, and so on.)
- Give them useful and related weblog posts they will take a look at.
Bonus: It can save you time organising this pre-built welcome electronic mail sequence in your AWeber account.
Instance
Right here is the welcome electronic mail theSkimm sends proper after you fill out their enroll type. It’s concise and to the purpose however units expectations and introduces theSkimm’s enjoyable and conversational writing tone.
Onboarding sequence
Automation set off: When somebody turns into a brand new buyer or electronic mail subscriber
When this must be despatched: Inside a hour after a brand new buyer locations their first order or somebody indicators up to your electronic mail record
Approximate time to arrange: 1 hour
An onboarding sequence is much like a welcome electronic mail, the distinction is as an alternative of a single electronic mail an onboarding sequence has a number of emails
The sort of automated electronic mail sequence is used to maintain new clients engaged and to get them acclimated along with your model faster. It’s additionally used to maneuver clients via the gross sales or marokayeting funnel.
Right here’s an instance of a approach you’ll be able to construction your onboarding electronic mail:
- E-mail #1: Welcome E-mail
- E-mail #2: Share some academic assets or information about your organization
- E-mail #3: Share a video or further value-driven content material
- E-mail #4: Ask for suggestions
- E-mail #5: Promote your paid content material, services or products
Instance
Whereas an onboarding sequence will comprise a number of emails, this electronic mail instance from the Intrepid information may simply be used as one in all your first emails within the sequence. They do a fantastic job letting subscribers know what they’ll obtain in future emails. Plus they supply 3 of their prime weblog posts, this can be a incredible approach to supply subscribers with prime content material they will anticipate in future newsletters.
Lead magnet electronic mail
Automation set off: Present electronic mail handle in change for a lead magnet
When this must be despatched: Instantly after electronic mail handle is supplied
Approximate time to arrange: quarter-hour
A lead magnet is a free merchandise, for instance an e book, unique video content material, a recipe, cheat sheet or something that has a perceived worth.
A majority of these lead magnets are all the time fulfilled with automated electronic mail sending.
Bonus: It can save you time organising this pre-built lead magnet electronic mail sequence in your AWeber account.
Instance
I really like this lead magnet electronic mail from Fritzen Publishing. Like all lead magnet emails ought to do, they provide subscribers their free present for signing up. However what’s actually sensible is the lead magnet is a pattern of Fritzen Publishing’s content material which they promote. And on this electronic mail, they’ve hyperlinks to their Amazon and Etsy shops.
Motion-based electronic mail automation
Automation set off: Based mostly on the precise motion you outline
When this must be despatched: anytime
Approximate time to arrange: quarter-hour
The sort of automation is shipped based mostly on particular interactions resembling opening an electronic mail or visiting a selected web page of your web site.
Motion-based automation can skyrocket engagement and gross sales. That’s as a result of you’ll be able to goal segments of your viewers with the precise content material they want. It’s an incredible feeling when you’ll be able to put an answer proper within the arms of your subscribers.
Deserted cart electronic mail
Automation set off: After somebody locations an merchandise of their on-line buying cart however doesn’t full their order
When this must be despatched: inside 24 hours of abandoning a buying cart
Time to arrange: half-hour
Deserted cart emails are despatched to clients who’ve added merchandise to their buying cart however left with out finishing the acquisition.
These emails are an necessary a part of electronic mail automation as a result of they might help you recuperate misplaced gross sales and enhance income. In reality, in response to Shopify, deserted cart emails might help enhance your gross sales by over 20%.
By reminding clients of the merchandise they left behind and providing incentives, resembling reductions or free delivery, you’ll be able to encourage them to finish their buy and enhance your conversion charges.
Bonus: It can save you time organising this pre-built cart abandonment electronic mail sequence in your AWeber account.
Instance
Re-engagement electronic mail
Automation set off: After a sure period of time subscriber doesn’t work together along with your emails
When this must be despatched: Beneficial to set off if buyer or subscriber hasn’t opened any electronic mail after 6 months
Approximate time to arrange: quarter-hour
Re-engagement emails are despatched to subscribers who haven’t engaged along with your emails shortly (sometimes 6 – 12 months).
By sending reengagement emails might help you win again inactive subscribers and enhance your open and click on charges.
This portion of your viewers stopped opening your emails for a motive, so be certain that your topic line is attention-grabbing. It ought to convey a way of urgency and relevance, and ideally embody the subscriber’s title or different customized data. Listed here are a couple of examples:
- We Miss You, John
- Are You Nonetheless There, John
- It’s Been Awhile – We Need You Again!
- We miss you! Right here’s 15% off your subsequent order
Instance
Right here’s an instance of a re-engagement electronic mail we despatched to subscribers who haven’t opened our weekly publication in over 6 months:
Achievement or particular date
Automation set off: A particular achievement or particular date
When this must be despatched: On the day or month of feat or particular date
Approximate time to arrange: 20 minutes
Particular date or achievement emails will be despatched to subscribers to have fun particular events, milestones, or achievements.
By recognizing and celebrating necessary occasions, resembling birthdays, anniversaries, or milestones, you’ll be able to create a extra customized and fascinating expertise to your subscribers, and enhance the possibilities of them staying loyal to your model.
Instance
An effective way to construct a stronger relationship along with your viewers is to acknowledge them on the anniversary date they signed up to your record. This anniversary electronic mail from Grammarly exhibits how a little bit effort can go a good distance in making your subscribers really feel appreciated.
Digital product achievement electronic mail
Automation set off: Place an order for the digital product
When this must be despatched: Instantly
Approximate time to arrange: half-hour
Do you may have a ton of expertise and knowledge to share a few particular subject?
Are there questions your viewers asks that you end up answering time and time once more?
Contemplate turning that content material into an internet course or digital obtain. Then fulfill the order of that product via an electronic mail. Arrange this automated electronic mail to immediately be despatched the second a buyer locations their order.
Bonus: On the lookout for a option to create an internet course or to show your content material right into a digital obtain? Join educate:in a position and simply create your course or obtain.
Instance
Right here’s an instance from us, this electronic mail contains a few quick bullets letting individuals know what to anticipate and the way lengthy the video will take (and we included some homework). Plus we shut the e-mail with a chance to join a free account.
Auto publication – good for blogs, movies, Etsy store merchandise, and podcasts
Automation set off: Publish new content material, video, product, or podcast
When this must be despatched: Every day, weekly, month-to-month, or the second you publish one thing new
Time to arrange: 10 minutes
What if I instructed you sending a weekly publication can take you completely no time, zero? And you will get extra eyes in your weblog content material, YouTube movies, podcast playlist, Etsy store objects, plus extra.
You actually can get extra eyes in your content material with a publication marketing campaign with out having so as to add one other job to your to-do record.
AWeber has an automation (we name it Auto E-newsletter) with an possibility that may routinely ship an electronic mail to your subscribers when there’s new content material to share (right here’s the step-by-step directions to organising this automation).
Right here’s the way it works:
Instance
Right here’s an instance of an routinely generated electronic mail from AJ Hoge of Easy English. He arrange his automation to drag in any new movies from YouTube and has it triggered each Wednesday.
Associated: See how AJ Hoge doubled his views utilizing Auto E-newsletter in AWeber
The way to ship an automatic electronic mail
To ship an automatic electronic mail you’ll have to create your emails and arrange the situations that may set off them to be despatched. This would possibly embody actions resembling signing up for a publication, making a purchase order, or abandoning a cart.
When you’ve set it up, the e-mail might be despatched routinely when the situations are met, saving you effort and time and making certain a extra customized expertise to your subscribers. It’s that straightforward.
Right here’s a fast video exhibiting you the way fast and straightforward it’s to arrange an automatic electronic mail in AWeber.
Begin with electronic mail advertising automation at present
Automated emails are nice for constructing a relationship along with your viewers, driving engagement and growing conversions.
So let’s get began organising your first marketing campaign. With AWeber, you’ll have all of the instruments you must create automated electronic mail campaigns. That will help you get began rapidly, we’ve even prebuilt automated electronic mail campaigns for you. Check out these pre-written campaigns, they’ll assist prevent a ton of time.
Go to the Marketing campaign Market
