HomemarketingGayle King on CBS Mornings' Rebrand and the State of TV Information

Gayle King on CBS Mornings’ Rebrand and the State of TV Information

CBS Mornings co-anchor Gayle King participated in the 2023 Adweek Convergent TV Summit Wednesday morning and expounded on all kinds of subjects.

King joined CBS Information in January 2012, and has seen lots of change over the previous 11 years; adjustments in on-air colleagues, within the present’s format and the way the information is consumed general.

“The information is now 24/7 on steroids,” she informed Adweek’s Jason Lynch throughout the panel. “I might actually go to the toilet and are available again out, and the world has modified. And I’m not exaggerating about that. That’s occurred a few instances the place there’s been breaking information, and I feel it simply retains you in your toes on a regular basis.”

She added, “It’s important to meet the viewers the place they’re. We didn’t have the large streaming contingent that we’ve now. That’s definitely been a serious distinction.”

That mentioned, King nonetheless feels that there’s a spot for broadcast TV information.

“I feel that so long as there’s a spot the place individuals go to mattress at evening, and so they get up within the morning, they activate their TVs, they wish to know what’s taking place, I really feel my place is safe in that,” she mentioned.

Nonetheless, if the community desires to succeed in younger individuals, a powerful digital presence is crucial. “However I additionally know we will’t simply depend on that [broadcast],” mentioned King. “The younger individuals are not getting their information on tv. I’m amazed at that.”

The veteran TV information anchor was additionally requested about on-air chemistry. Referring to herself as “the final man standing,” her CBS Morning present colleagues over the previous 11 years have included Erica Hill, Norah O’Donnell, Charlie Rose, Bianna Golodryga, John Dickerson and Anthony Mason.

Plus, Tony Dokoupil and Nate Burleson have been her on-air partners-in-crime weekdays since 2021. King feels they’ve an excellent factor going.

“Chemistry isn’t one thing that you could plan,” mentioned King. “It actually isn’t one thing that you could make occur. Both you could have chemistry, otherwise you don’t.”

All about chemistry

So, what occurs in the event you don’t have that chemistry?



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