Sick of working Messenger contests that solely appeal to time-wasters and tire-kickers?
Kerry Fitzgibbon of Kerry Fitzgibbon Digital has developed a confirmed contest technique utilizing Manychat and Recurring Notifications (RNs) to drive extra gross sales – even earlier than the competitors winner is introduced!
Right here’s a deep dive into this technique, and the outcomes it achieved.
Overview
Kerry Fitzgibbon is an Australian-based coach, company proprietor, and founding father of worldwide sportswear model, Marathon Lady.
As a Fb Most well-liked Associate, Kerry has specialised in Fb advertising for 13 years. She helps enterprise house owners construct long-term, sustainable, and scalable earnings streams utilizing Meta Applied sciences.
She found Manychat in 2016.
- $28,000 in gross sales
- 250% return on advert spend (ROAS)
- 17,300 leads costing simply 64 cents per lead
Problem
Kerry has had nice success working contests utilizing Manychat, however she encountered an issue – as soon as individuals have entered the competitors, you possibly can solely message them as soon as totally free inside the 24-hour window, or as soon as exterior of that window utilizing One-Time Notifications.
The choice was utilizing paid broadcasts (also referred to as sponsored messages), however she additionally discovered the outcomes have been so diversified that it wasn’t a dependable choice.
“It’s very finicky. Typically the paid broadcast would exit to everybody, different occasions it might simply sit there, $0 spent, and also you wouldn’t be capable of attain your record,” says Kerry. “So this was tremendous irritating for us.”
Objective
Kerry’s contest technique works for each established and new companies, each on-line and bodily shops. She’s used it for shoppers in a spread of industries, together with skilled companies, bodily merchandise, informational merchandise, MLMs, to call a couple of.
Utilizing Recurring Notifications with a contest, Kerry has helped shoppers promote merchandise at totally different value factors, together with $50 gadgets by to $5,000 retreats, on Messenger.
“In truth, we have been actually shocked that we have been in a position to promote a $5,000 service product utilizing Recurring Notifications,” she provides. “Reopening that 24-hour window to ship them messages has been a useful software for us.”
Recurring Notifications enable companies to re-engage their clients after 24 hours of final interplay, with prior permission, on a every day, weekly, or month-to-month foundation, utilizing Manychat’s broadcasting software.
The Recurring Notification is damaged down into 3 communication home windows:
- Every day over 6 month interval after opt-in (one message per calendar day)
- Weekly over 9 month interval after opt-in (as soon as each calendar week)
- Month-to-month over 12 month interval after opt-in (as soon as each calendar month)
It’s a game-changer for interacting together with your subscribers – totally free – after the preliminary 24 hours has handed. Plus, you should utilize multiple sort of Recurring Notification in your flows.
The technique
Kerry runs a contest to construct her record after which sends out messages to encourage her subscribers to attend her webinars. From there, she upsells members to her $1,000 product, The Social Media Earnings Program.
Up to now, Kerry used e-mail, SMS, and paid broadcasts to re-engage her subscribers, however they’d various – and inconsistent – ranges of success.
So she added Recurring Notifications into the combination on the finish of the funnel.
“This will increase webinar turn-up fee,” explains Kerry. “In truth, our turn-up charges from individuals who opt-in by Messenger and opt-in for Recurring Notifications, are as much as 80% to 90% on a free webinar. We’re simply making far more cash from constructing our lists.”
As a result of subscribers have opted into Recurring Notifications, she will be able to proceed to message them both every day or weekly, relying on what they’ve opted in for, and promote extra occasions – all totally free.
First, Kerry runs a Clicks-to-Messenger advert detailing the prize – a extremely fascinating services or products and concentrating on her very best shopper, which opens up the Manychat move.
Within the move, Kerry collects names, emails, and cellphone numbers to construct three lists with that.
“This provides us omnichannel presence, so we are able to talk with individuals in the best way that they’re used to speaking and whichever channel that they like to speak in,” she provides. “That provides us plenty of leverage.”
Kerry additionally features a name to motion in her flows that encourages the viewers to both e-book a name or buy a product earlier than the winner of the competition is introduced.
“Usually with such a technique, individuals maintain out and say, ‘I’m simply going to attend to see if I win.’ However we incentivize our results in purchase one thing now or name us earlier than the top of the competition. In fact, in the event that they find yourself profitable, we’ll credit score again what they’ve spent already.”
Kerry presents low cost codes or one thing that’s extremely incentivized to get them to try this and provides Recurring Notifications on the finish to inform leads of recent merchandise and drives extra gross sales that manner.
Kerry used this actual contest technique for Cheese Remedy, a cheese subscription field firm, who discovered their advertisements have been getting dearer, and their emails and SMS open charges have been dwindling.
Kerry ran a Clicks-to-Messenger advert, the place one fortunate particular person may win a 12-month cheese subscription field.
Greater than 20,000 individuals clicked on the advert, they usually captured greater than 17,750 e-mail addresses.
As a reward for coming into the competitors, Kerry supplied them a 20% off coupon for a remedy field, which expired earlier than the competition finish date, with 56% of leads clicking by to buy.
After that, she despatched a follow-up message after individuals entered the competition. This message asks them to love the Fb web page and comply with on Instagram for further entries.
Subsequent, a second message is distributed that asks in the event that they need to be notified when the winner is introduced, utilizing Recurring Notifications.
Equally, one other Recurring Notification opt-in asks leads in the event that they need to turn out to be a VIP and obtain weekly messages.
“That’s only one manner that we try this so we’d be capable of comply with up and get much more gross sales from right here,” says Kerry.
The outcomes
Kerry ran the Cheese Remedy advert for 20 days, which generated 17,300 leads that submitted their full contact particulars (e-mail handle and cellphone quantity), costing simply 64 cents per lead.
With the 20% low cost coupon, they made $28,000 in gross sales, leading to a 250% return on advert spend (ROAS).
Subsequently, utilizing Recurring Notifications, the corporate made an extra $32,000, and has generated extra gross sales since.
“In truth, the shopper fired their costly promoting company and that is one among their most important methods to supercharge gross sales with Recurring Notifications,” provides Kerry.
Key takeaways
To get essentially the most out of Recurring Notifications and turbocharge your gross sales like Cheese Remedy, Kerry’s technique incorporates these three parts:
- Incentivize your viewers to buy earlier than the competition winner is introduced. This fashion, you possibly can increase gross sales earlier than the grand prize is drawn.
- Use Recurring Notifications in multiple manner. You should use them for opting your leads into winner bulletins and inspiring them to turn out to be a VIP subscriber to decide into weekly presents.
- Don’t neglect your e-mail and SMS lists! Ensure you collect clients’ e-mail addresses and SMS numbers to speak with them throughout many touchpoints.
Utilizing Recurring Notifications with Manychat, companies can supercharge contests and appeal to extra leads and gross sales in as little as 20 days.
The contents of this weblog have been independently ready and are for informational functions solely. The opinions expressed are these of the writer and don’t essentially mirror the views of ManyChat or every other celebration. Particular person outcomes could differ.
