2022 was a troublesome 12 months for the AR/VR market as international shipments dropped sharply to eight.8 million models for the total 12 months – down 20.9% in comparison with 2021, in keeping with information by IDC. The analysts say that the drop was anticipated as this can be a fledgling market and sure international occasions have large results on it (each optimistic and unfavorable).
In 2021 the pandemic had lots of people caught at dwelling with disposable money, which was a possibility for VR and AR headset makers. It additionally helped that rising costs of electronics elements and logistics hadn’t hit with full power but, so the likes of the Meta Quest 2 was nonetheless $300 – that value rose to $400 final 12 months (be aware: that is for the 128GB mannequin, the 256GB one was $500 however its value was diminished to $430 a number of days in the past).
The Meta Quest 2
For now there’s a fairly sturdy division between headsets that may do VR and headsets that may do AR. There are some “Combined Actuality” headsets too, that are capable of mix AR and VR. These so-called “XR” headsets embrace the Meta Quest Professional and the HTC Vive XR Elite, which price $1,000 and $1,100, respectively, fairly a bit greater than headsets that target one or the opposite.
Meta holds round 80% of the general VR/AR market, ByteDance (sure, the corporate behind TikTok) is a distant second with 10% after it acquired Pico. The opposite firms within the High 5 are DPVR, HTC and iQIYI. Sony launched its new PSVR 2 headset final month and the corporate claims that there shall be no provide points, so we’ll see how a lot of the VR market it may well seize.
The market of pure AR glasses is sort of totally different – there Nreal dominates with almost 100K shipments final 12 months. Right here is the High 5 of AR glasses:
- 1. Nreal – 98,000
- 2. Microsoft – 35,000
- 3. Rokid – 30,000
- 4. TCL – near 30,000
- 5. Epson – 13,000
Be aware that Nreal was sixth within the total VR/AR market, which is generally targeted on VR for the time being.
“Whereas Meta and ByteDance duke it out within the VR phase, Nreal has been capable of slowly develop its presence by interesting to cellular avid gamers,” mentioned Jitesh Ubrani, analysis supervisor, Mobility and Shopper Machine Trackers at IDC. “Although it is nonetheless early days for AR and VR, Meta has been capable of construct a moat for itself by means of its numerous first- and third-party content material. That is the place different gamers resembling Sony and probably Apple can present significant competitors although in the long term it will put strain on others together with ByteDance and Nreal.”
Nreal’s choices embrace the Air AR glasses, which presently go for $380 on Amazon. These are pretty light-weight and look loads like common sun shades. The Air has a 3,840 x 1,080px OLED show and creates a picture equal to a 130” show at 4m/13ft (46° FOV with 49 pixels per diploma).
The Nreal Air are offload the processing to an exterior machine – you need to use them for gaming on the go along with a Nintendo Swap or a Valve Steam Deck. Alternatively, they are often an extra show for a PS5 or Xbox Sequence X at dwelling.
They work with Android telephones too by means of the Nebula app and there’s a beta model for Macs that makes use of the glasses’ 6DoF monitoring to create a number of digital shows across the wearer.
The Nreal Air AR glasses can be utilized for gaming, video streaming and as a number of digital screens
“At Nreal, we’re proud to have led the way in which in driving innovation and development within the AR business by creating AR glasses that signify the following technology of computing interfaces,” mentioned Chi Xu, Founder, and CEO of Nreal. “Our mission has all the time been to create AR expertise that is user-friendly and intuitive, and we’re excited to proceed advancing innovation within the AR business as we redefine how individuals dwell, work, and play.”