Thursday, March 23, 2023
HomemarketingIntroducing Buffer's AI Assistant

Introducing Buffer’s AI Assistant

I’m in all probability not alone in dreaming about having an assistant to assist me out with posting on social media.

Somebody to bounce concepts off, somebody to assist me write updates, even somebody to translate my posts.

I’ve imagined this assistant styling my posts in particular methods to assist me enhance my engagement on social and develop my viewers on-line.

This dream has been pure fantasy … till right this moment.

Say hello to Buffer’s AI Assistant

At present, we’re extraordinarily excited to introduce Buffer’s AI Assistant

Buffer’s AI Assistant can generate new posts on your Buffer schedule, repurpose current posts, and provide you with limitless new concepts—serving to you develop your followers and super-charge your engagement.

Plus, it’s obtainable to all Buffer customers (together with these on a free plan).

Have a look 👇

Introducing Buffer’s AI Assistant (in 98 seconds)

Why AI and why now?

Except you’ve been residing underneath a rock, you’re in all probability conscious of the large wave of AI tech now available. Instruments like Chat-GPT, DALL-E and Google’s Bard are sweeping the market and dramatically altering the way in which we work.

At Buffer, we like to remain conscious of those tendencies, however not dive head first into them for the sake of it.

So, why AI, and why now?

Properly, since launching again in 2010, we’ve been centered on serving to folks develop their following and create click-worthy content material.

We wish all Buffer customers to see vital progress of their viewers and real boosts in engagement, all with out spending cash on adverts, or hoovering up plenty of time.

AI represented a really possible way of serving to Buffer customers obtain this.

Buffer's AI Assistant rewriting a post in a formal tone.

An assistant not a substitute

Buffer’s AI Assistant is precisely what it’s referred to as. An assistant.

We need to be clear. This isn’t a instrument that can substitute creators. We don’t count on the instrument to take away creativity. We will’t see it getting used as an alternative of typical human creation.

Umber, a content material author right here at Buffer shared her very actual issues about AI. She talked about her unwillingness to make use of the brand new tech and her fears about the way it would possibly substitute real, actual, human creativity.

This isn’t how we count on Buffer’s AI Assistant for use. It’s an aide, designed to help. Not a stand-in for you.

You would possibly use Buffer’s AI Assistant to:

  • To rephrase your submit to make it much less formal (attempt it)
  • To rewrite your LinkedIn submit right into a Twitter Thread (attempt it)
  • To repurpose final 12 months’s greatest performing submit by tweaking the copy (attempt it)
  • To recommend a caption on your Instagram Reel (attempt it)
  • To write down a submit on your newest weblog (attempt it)
  • To brainstorm concepts on your newest marketing campaign (attempt it)
  • To translate your submit into Spanish (attempt it)

Don’t count on Buffer’s AI Assistant to completely run your social media accounts. It gained’t.

Use it as an aide, one thing that will help you enhance your copy and to avoid wasting you time.

Buffer's AI Assistant generating ideas for the Super Bowl

So, how will it assist me?

Right here’s the enjoyable bit. Buffer’s AI Assistant can (if utilized in the precise approach) dramatically prevent time, assist develop your followers and create participating, click-worthy posts for any channel you please.

Our 40 beta customers have been placing the AI by way of its paces and have discovered it helps with a variety of totally different use instances. Listed below are a few of our favorites:

  • Create concepts: Shortly create participating posts with out the necessity for painstaking brainstorming.
  • Be related: Create personalised posts for various audiences to enhance engagement throughout each channel.
  • Run experiments: Generate a number of variations of a submit to A/B check and decide the best strategy.
  • Keep constant: Set pointers for the tone and elegance of posts to make sure Buffer AI Assistant sticks with a constant model voice.
  • Comply with tendencies: Immediately producing well timed, related posts to capitalize on the newest tendencies.
  • Quick translation: Generate posts in a number of languages to succeed in a worldwide viewers.
  • Simple engagement: Reply to frequent buyer inquiries or feedback in half the time with Buffer AI Assistant.
  • Repurpose posts: Simply repurpose a viral submit into dozens of variants for various channels to maximise the attain.
Buffer’s AI Assistant creating two totally different posts for a weblog submit

What’s subsequent?

We will’t wait to see how you may use Buffer’s AI Assistant, however we should always make it clear that the product continues to be in Open Beta. It’s not the completed article.

This implies it’s best to count on to see vital enhancements to the characteristic over the approaching weeks and months. And also you’ll see updates to the pricing and utilization limits.

A sneak peek at what’s coming subsequent for Buffer’s AI Assistant

Proper now, we’re solely providing a one-time allocation of AI Credit which don’t replenish.

Each time you generate a response utilizing AI, it would eat one AI Credit score. These AI Credit don’t mechanically renew every month. This may possible change after we exit Beta, however for now attempt to not use all of your AI Credit directly. To see what number of AI Credit you could have remaining, merely hover over the Generate button in Concepts.

The variety of AI Credit we’ve allotted throughout this Beta interval will depend on what sort of plan you’re on. For those who’re eager on getting extra Credit, you’ll must improve your plan or add an additional channel. Right here’s how we’ve allotted AI Credit throughout the Beta interval:

  • Free plan = 50 AI Credit
  • Necessities plan = 150 AI Credit (+150 for every extra channel linked)
  • Workforce plans = 300 AI Credit (+300 for every extra channel linked)
  • Company plans = 3,000 AI Credit (+300 for every extra channel linked)

For instance, these on the Necessities plan with 4 Channels linked can have entry to 600 AI Credit (150 x 4 Channels).

We will’t wait to see what you consider our AI Assistant. When you’ve got suggestions, please do ship us a tweet and tell us.

Uncover seven distinctive methods to make use of Buffer’s AI Assistant right here.

Wish to check out Buffer’s AI Assistant for your self? Get began right this moment, without cost!



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