The most recent marketing campaign from McDonald’s in Romania facilities round a younger Chess prodigy that owes a debt to the character of Wednesday Addams because it promotes the worth of its Dwelling Menu Combine provide.
Created by DDB Romania, the most recent marketing campaign goals to launch its new worth platform and talk its gadgets nearly as good worth for cash. To do that, it has launched a 90-second movie titled Dwelling Menu Combine that introduces the hyper-rational hero, Maria—a really targeted younger woman who can be a Chess champion and appears for logic in each determination.
The viewers sees Maria’s prowess for profitable as strikes, numbers and deductions seem earlier than her eyes as she makes choices.
We additionally meet the members of her household unit, whom she has a standpoint on and fails to grasp. However when her mom brings residence a McDonald’s meal for dinner one evening, her deductions across the worth and causes for that selection make her smile as all of them eat collectively.
The Netflix sequence Wednesday, which focuses on the daughter from The Addams Household, premiered in November, producing 341.23 million viewing hours in its first week of launch.
Explaining the artistic thought to Adweek, Roxana Nita, government artistic director for DDB Romania, mentioned: “We needed to have the ability to construct relatable characters that individuals will come to acknowledge and anticipate in future campaigns.”
The movie will initially run in Romania till the tip of March.
CREDITS:
DDB Romania:
Senior copywriter: Alexandru Iliescu
Government artistic director: Roxana Nita
Technique director: Ioana Dobrinescu
Account director: Georgiana Rotaru
Account supervisor: Dana Popescu
Senior artwork director: Ana Ramona Tanasa
McDonald’s Romania:
Advertising and marketing supervisor: Lucia Rudaci
Digital advertising and marketing supervisor: Cosmina Tapliuc
Advertising and marketing director: Irina Angelescu
Manufacturing company: Multi Media Est
Director: Anton Groves
Advertising and marketing supervisor: Alexandra Todirica
