Thursday, March 23, 2023
HomemarketingMercedes-Benz Desires Girls to Really feel They're Amongst Many Icons

Mercedes-Benz Desires Girls to Really feel They’re Amongst Many Icons

Girls have made countless scientific discoveries, gained athletic competitions, created groundbreaking artworks and extra. But, gender discrimination stays a serious hurdle for a lot of, making Worldwide Girls’s Day simply as important in 2023 because it was in its founding yr, 1911.

With the necessity for extra fast change at its coronary heart, Mercedes-Benz has teamed with its lead company Antoni and manufacturing firm Smuggler for its latest video, Be One in every of Many. This 67-second quick is directed by Smuggler’s Fiona Jane Burgess, lately recognized for her work on the Twentieth-anniversary video for Christina Aguilera’s “Stunning.”

The video reveals a younger woman sitting down in a chair and being requested to look right into a digicam. Photographs and movies of ladies who’ve modified historical past flash throughout the display, with the narration noting that “That is what it appears to be like wish to be distinctive.” From scientists to athletes and past, lots of historical past’s game-changers are represented.

Subsequent, the narration asks, “however what if ladies didn’t should be distinctive? What in the event that they didn’t should be the primary, one of the best, or the one girl?” It goes on to make the case that ladies shouldn’t expertise fixed stress to be one of the best, however needs to be allowed to work on a staff, to be one amongst many and solely then will they be competing as equals.

“With this marketing campaign I used to be inquisitive about how we may work with Mercedes, as a model that represents a male dominated business, to deal with these points surrounding gender bias in direction of younger individuals in a approach that felt sincere but in addition empowering,” Burgess continued.

This launch comes after the 12-year-old Luna Fluxa turned the youngest and solely woman to be accepted onto the Mercedes F1 Junior Crew in 2022.


Shopper: Mercedes Benz @mercedesbenz
Company: Antoni_ @antoniberlin
Associate and managing govt director for Mercedes-Benz: Marcell Francke @crazyfast_
Head of manufacturing: Marjorie Jorrot @mademoisellejorrot
Copywriter: Leonie Hallet @staff.leolaura
Artwork director: Laura Hess @staff.leolaura
Managing director: Christina Müller
Senior account supervisor: Julian Holland-Moritz @__charybdis__
Junior account supervisor: Sarah Achatz @sarah_achatz
Company producer: Meike Kornrumpf @meikometer
Manufacturing firm: SMUGGLER @smugglersite and TEMPOMEDIA
Director: Fiona Jane Burgess @fionajburgessss
Cinematography: Andreas Bjørseth @andreasbjorseth
Tempomedia govt producer: Vera Portz @veraportz
Tempomedia govt producer: Timm Reinfarth @producerberlin
Smuggler govt producer: Tom Knight @tomknight0
Producer: Emely Sudhaus @emely.ashley
Manufacturing supervisor: Marc Drobny @dr.obny
Producer assistant: Eva Kuhar @evakuhar
Producer assistant: Artemis Krull @artemis_krull
Location supervisor: Ben Ramson
1st AD: Gregor Budde-Petrusch @gregorbuddepetrusch
2nd AD: Sulaika Bylica
Steadicam: Yoshua Berkowitz
1st AC: Ola Austad
2nd AC: Simon Wandelt
VTR: Frank Hellwig @buntundinfarbe101
Key grip: Hannes Tröger
Gaffer: Benjamin Erdenberger @ben.erdenberger
Manufacturing designer: Lilo Klinkenberg & Léonie Britz @studiolilo_ @studiobritz
Styling: Julia Quante @juliaquante
Make up artist: Paloma Brytscha @thisis_paloma
Hairstylist: Rabea Richwien @rabearoehll
Social media: Compressed
Images: Janine Sametzky @janinesametzky
Casting: Kyra Sophie @kyrasophie
Casting: Hannah Ashby Ward @lanecasting
Extras: Streets Agentur @streets.agentur
Grading: Julian Alary @julienalary_colour
Modifying: Nik Kohler @nik.kohler_
Sound Design/Music GER: Kraatz Studios @kraatzstudios
Sound Design/Music UK: Soundtree Music @soundtreemusic
Movie lab: Studio L’Equipe
Analysis staff: lilian tietjen @lil_lil_lil_lil, lilli seidel @lilliluvsya & daniela reichelt @dd3er
Appearing: Reema Juffali @reemajuffali
Appearing: Johanna Mercia Weiß @mercia_insta
Appearing: Adi Ofek @adi.ofek_
Appearing: Nandi Bushell @nandi_bushell
Appearing: Tallulah Leggett
Appearing: Amaya Christa
Appearing: Alicia Pope
Appearing: Josephin Kuhn
Appearing: Damir Mahomedov
Appearing: Theodor Sostaric @sostarictheodor
Appearing: Lion Dzhong @lion_dzhong
Appearing: Renzo Moyse @renzo__moyse
Appearing: Aliyah Pankow @aliyyyyyah



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