Microsoft Promoting’s broad match modifier key phrases are actually being served as broad match key phrases as an alternative of phrase match on Bing Search. That is efficient as of yesterday, March 15, 2023.
Microsoft posted a word about this saying “Please word: All broad match modifier key phrases for search advertisements now function broad match key phrases as an alternative of phrase match.”
Broad match is the default key phrase match sort that makes your advert eligible to be displayed when somebody searches phrases associated to your key phrase, which might embody searches that do not include the key phrase phrases. Broad match will even match synonyms and different comparable key phrases, together with these with spelling errors.
Nicole Farley stories, “This alteration may have an effect on the way in which advertisements might be served on the Microsoft platform. Broad match modifier (BMM) key phrases will now function broad match, which implies that the key phrases will match with a wider vary of search queries. This alteration can influence the relevance and high quality of the advertisements proven to customers, in addition to the associated fee and effectivity of their promoting campaigns.”
So in case you are utilizing this match sort for search on Microsoft Promoting, please word this transformation.
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