Cell gaming firm Dream Video games is selling its free-to-play recreation Royal Match with a marketing campaign that showcases the “royal therapy” its gamers obtain.
The puzzle recreation, by which gamers assist King Robert to revive his citadel whereas profitable their very own rewards, was the primary to be launched by the writer in February 2021.
The multimillion-dollar TV marketing campaign was created by Home 337 and launched Feb. 13 throughout the U.Ok. It is going to run in 30- and 40-second edits for a two-week interval with the intention of demonstrating the graphics and gaming expertise of Royal Match to new audiences.
The marketing campaign is the primary for the writer from the company because it goals to drive downloads and add to its participant base, which surpassed 6 million inside the first three months after launch. It has since gone on to develop into one of many three highest-grossing cell video games within the U.S.
Richard Hocking, chief advertising and marketing officer at Dream Video games, defined in a press release: “We needed to share the premium expertise of enjoying Royal Match and the enjoyment that may be needed to a world viewers. Working very collaboratively with Home 337, now we have been in a position to deliver the thought of ‘royal therapy’ to life while displaying the enjoyment Royal Match brings to gamers’ on a regular basis lives.”
The high-production advert transforms gamers into royals sitting within the castles and palaces as they play alongside.
Katy Hopkins, artistic director at Home 337, added: “Wherever you might be, no matter you’re as much as, you may get pleasure from a proper royal group with a recreation of Royal Match. This transformative skill is what we labored to deliver to life on this new marketing campaign. That includes gold-plated harps, floating jewels and topiary horses, this movie for Dream Video games was created with the assistance of a dream group together with Sophia Ray, Partizan, String&Tins and Black Kite.”
Shopper: Dream Video games
Chief advertising and marketing officer: Richard Hocking
Model advertising and marketing lead: Amy Beadle
Government artistic director: Jo Moore
Artistic director: Katy Hopkins
Creatives: Nick Coates, Gabby Kohli
Planner: Simon Butcher
Account administration: Julian Hough, Katherine Thompson, Olivia Conroy, Stephen Rowe
Company producer: Tracy Macassey
Mission director: Louisa Lewis
Director/ manufacturing Co: Sophia Ray, Partizan
Producer: Annabel Ridley
Editor: Sam Allen
Submit manufacturing: Black Kite
Sound design: String and Tins
DoP: David Foulkes