HomemarketingThe way to use ChatGPT for key phrase analysis (with precise prompts)

The way to use ChatGPT for key phrase analysis (with precise prompts)

When you’ve used ChatGPT for any time frame for duties like creating content material for web optimization, you’ve doubtless seen a number of issues:

  • It’s nice and a serious time-saver for some duties.
  • It’s a lot worse than what you already do for different duties.
  • To get essentially the most out of it, it’s essential to perceive the way it works, be keen to refine your prompts (generally a number of instances), and QA the platform’s output.

All of this stuff are true when utilizing ChatGPT for key phrase analysis. That will help you navigate the method, let’s discover:

  • Key phrase analysis features ChatGPT is nice at (with particular prompts).
  • Key phrase analysis features ChatGPT is just not good at.
  • The way to QA your key phrase analysis output from ChatGPT.

You’ll go away this text with particular key phrase analysis purposes for ChatGPT, plus a framework for incorporating the instrument into your web optimization processes.

The way to use ChatGPT for key phrase analysis

An essential factor to grasp off the highest: ChatGPT doesn’t have entry to go looking quantity and different metrics the way in which key phrase instruments like Google Key phrase Planner, Ahrefs and Semrush do.

That mentioned, ChatGPT might be extremely helpful for a number of key phrase analysis features.

Key phrase brainstorming and matter ideation

One draw back to conventional key phrase analysis instruments is that your rivals (and sometimes extra authoritative websites than yours) are utilizing the identical instruments and focusing on the identical key phrases

As you construct out a listing of matters and key phrase targets, the correct ChatGPT prompts might help you discover largely untapped pockets of key phrases.

{Matter} for dummies

If I have been beginning a web site about pickleball and wished to get some broad concepts for what to jot down about, I might use some inventive prompts to get concepts from ChatGPT on the place to begin:

ChatGPT topic for dummies

Clearly, this isn’t a listing of key phrases, but it surely might perform as a common web site construction and offers me concepts for key phrase clusters to construct.

{Matter} convention agendas

Equally, asking ChatGPT for convention matters focusing on a particular persona in my area of interest gives some fascinating concepts:

ChatGPT conference agendas

Fast and soiled aggressive analysis

ChatGPT doesn’t have the latest knowledge and isn’t a complete key phrase analysis instrument. However it might probably assist me acquire a fast sense of a distinct segment’s aggressive panorama and get began with high-level concepts:

ChatGPT for competitive research

Plus, extra concepts for various matters and sub-niche:

ChatGPT for competitive research

Social media and influencer analysis

I can proceed to get a lay of the land on this area of interest by taking a look at social media accounts on platforms like Twitter:

ChatGPT for social media and influencer outreach

Although bear in mind this knowledge is from the GPT-3 coaching set, which isn’t present. Twitter additionally paused entry as of December 4, 2022:

I may take a look at Reddit:

ChatGPT and Reddit

This may be much more helpful should you dive somewhat deeper:

Specific Reddit topics

The output is nice as particular angles for articles or FAQs.

You can even get a fast view of influencers and thought leaders:

Search for social influencers

Then I can dive into extra matter concepts and be taught the matters they tweet and speak about:

Thought leaders and topics

Subsequent, I can begin to pull this all collectively by combining prompts and asking ChatGPT to provide me a abstract of its analysis:

ChatGPT combining prompts

I’ll be sincere: I run quite a lot of ChatGPT prompts, and among the output is infuriatingly unhealthy.

Nonetheless, should you employed a VA to spend a number of hours researching a distinct segment and requested them to provide some high-level matter and class concepts for a brand new web site, it could be acceptable in the event that they got here again with this.

Brainstorm actionable key phrases

We now have fascinating high-level class and “sub-niche” knowledge. So how will we convert that into an precise checklist of goal key phrases?

ChatGPT can’t provide you with estimated search quantity and key phrase issue knowledge. Whereas they aren’t excellent metrics, you possibly can waste time and assets should you’re “flying blind.”

We will use ChatGPT to arrange a listing of “seed key phrases” to run in opposition to our favourite key phrase instrument:

ChatGPT seed keywords

Relying on what you get again, you possibly can then refine:

Refining keyword lists

Subsequent, I used a immediate to scrub up the checklist (“Excellent, take these key phrases and convert them into a listing of simply the key phrases that I can simply copy and paste.”) and dropped all of them into Ahrefs, checked out matching phrases, and filtered for phrases with a key phrase issue of 5 or decrease for my new web site:

Ahrefs keywords

Now that I’ve some phrases with issue and search quantity, I can return to ChatGPT to assist add some info for these phrases:

ChatGPT prompt with difficulty and search volume

The output is fairly spectacular:

ChatGPT output with difficulty and search volume

Now, I may get another fascinating key phrase knowledge on my new checklist of phrases by asking, “Are you able to inform me what number of posts are in every sub-topic and what number of match into every degree of search intent?”

ChatGPT output - categorized intent

Many instances it’s possible you’ll steadiness your content material output throughout classes, enterprise traces and help for various instruments or merchandise. It is a useful strategy to sum up that info rapidly.

Key phrase checklist era, enlargement and cleanup

Discovering particular key phrases to focus on and appending totally different modifiers to your phrases to develop your checklist are essential features of key phrase analysis.

A standard software is to generate a listing of geo-modifiers and marry these with a goal time period:

ChatGPT geomodifiers

You can even get a listing of measurement modifiers and apply that to totally different phrases:

ChatGPT generate list with size modifiers

The output has some fascinating concepts:

ChatGPT keyword list generation

If in case you have some seed lists of modifiers, the mash-up course of might be much more simple right here.

Web page-level key phrase analysis

Many instruments will create content material briefs and grades to your content material based mostly totally on what’s at present rating properly in search engines like google. I take advantage of a number of of those instruments in my day-to-day work, and they are often fairly costly. 

We will use ChatGPT to check our article to no matter is rating for particular phrases. Once more, it isn’t a local web optimization instrument, so knowledge will differ from what these instruments use. 

Sadly, ChatGPT doesn’t crawl URLs (but), so it’s important to copy and paste each your article and the article rating first into the chat to have it analyze them. This generally is a ache because the character restrict is 2,000 phrases.

ChatGPT page-level keyword research

And right here is the evaluation:

ChatGPT page-level - output

And you will get extra particular recommendation with a follow-up immediate:

ChatGPT page-level specific resources

Reap the benefits of ChatGPT’s capability to recollect earlier prompts inside a particular chat.

Right here, I might run by means of a number of articles rating on the primary web page for this search time period, ask ChatGPT to tug out themes and customary phrases used within the headers for every, after which floor the most well-liked phrases throughout the articles:

Run Through Multiple Articles 761x600

That is fairly clunky to do manually since some articles or pages will exceed the two,000-character restrict. ChatGPT will attempt answering you earlier than the content material is all posted.

As you possibly can see above, it’s not precisely answering my query. The instruments which might be particularly designed for this are undoubtedly a lot slicker.

For a smoother and extra scalable expertise in prompt-heavy duties, use the Open AI API. Have ChatGPT generate the code for you:

OpenAI API app

ChatGPT prompts for key phrase analysis APIs 

Reminder: Proceed cautiously when coping with programmatic APIs that price cash or credit. QA every thing the instrument spits out.

One other key phrase analysis perform for ChatGPT is to assist SEOs interface with totally different key phrase instrument APIs:

Ahrefs API

For my new pickleball web site, I might seize an intensive checklist of low area authority websites rating for some pickleball phrases after which run them by means of this script.

When you’re not very technical, you will get step-by-step directions and ask the instrument how you can full a generic process:

Semrush API

Not related for my new pickleball web site, maybe, but when I wish to do some key phrase analysis on my knowledge, I can get ChatGPT’s assist with the Google Search Console API to search out search queries which will want their web page or article:


The GSC API isn’t the one strategy to get key phrase knowledge utilizing ChatGPT.

ChatGPT key phrase analysis common expressions

Just like the GSC API, utilizing common expressions (regex) inside Search Console might be an effective way to unearth key phrase focusing on alternatives:

GSC API Regex 732x600

Construct your individual instruments

ChatGPT can instruct you on how you can construct particular instruments for key phrase analysis. (Once more, all the time QA and proceed with warning!)

GSC build your own tools

ChatGPT key phrase analysis QA ideas

The examples above reveal how useful ChatGPT might be for key phrase analysis. The worth is free to $20 a month, so it’s price attempting out.

In my expertise, the platform tends to fall flat in three core areas of key phrase analysis:

  • Not search-specific: ChatGPT is a local key phrase analysis instrument. It doesn’t have direct entry to key phrase knowledge and might’t carry out key features for key phrase analysis.
  • Assured however mistaken: The platform often gives solutions emphatically that aren’t true, delivering knowledge offered as a truth however is flat-out mistaken.
  • Damaged code: ChatGPT’s code doesn’t all the time work. When you depend on it to interface with an API or construct a instrument to automate sure features of your course of, assume there will likely be bugs and points.

Listed here are a number of particular options to assist: 

  • Make sure you use dev environments and sandboxes when working with ChatGPT code or directions.
  • Test any key phrase options in opposition to search and competitors knowledge to substantiate you’re not spinning your wheels on topics that don’t make sense to your web site and your bandwidth.
  • When you’re asking the instrument to investigate one thing, take the output with a grain of salt. Keep in mind that ChatGPT might be mistaken, can not crawl URLs and has an outdated knowledge set.

Broader ChatGPT key phrase analysis methods

Caveats apart, SEOs will doubtless discover helpful key phrase analysis purposes with ChatGPT. Ask your self these questions to find out how you can use the platform greatest:

  • How are you going to leverage the ChatGPT API?
    • If the chat character restrict retains you down or you could have a larger-scale key phrase or matter ideation process, you should use the API for numerous features.
  • Are there different purposes or APIs you wish to use however can’t dedicate the time and vitality to? What a couple of mash-up of a number of APIs (marrying knowledge from e.g., GSC, Ahrefs or Semush)?
  • What are your extra tedious and time-intensive key phrase analysis duties? Can ChatGPT assist with these?

Consider ChatGPT as a digital assistant. Perceive that you simply’re finally answerable for the implementation of any knowledge or code it generates. Think about the duties it’s worthwhile to full, the issues it’s doubtless able to and take a look at them out when it is sensible. 

Opinions expressed on this article are these of the visitor writer and never essentially Search Engine Land. Employees authors are listed right here.



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