Simply a few weeks after beginning his transition as YouTube’s new head, CEO Neal Monhan laid out the platform’s plans for 2023, revealing some methods geared in direction of empowering creators on one of many world’s largest video streaming companies. This give attention to creator alternatives is defined in Monhan’s letter to the group:
“… Creators and artists are the center of YouTube, and I’ll proceed to place them first. In at this time’s difficult macroeconomic local weather, we’re providing alternatives to develop a enterprise on our platform. YouTube’s inventive ecosystem supported greater than two million jobs in 2021 in Brazil, Canada, america, Indonesia, Japan, South Korea, France, Australia, Germany, the UK, India, and Turkey mixed, in keeping with analysis by Oxford Economics.”
This transfer will see YouTube discovering methods to supply extra alternatives for content material creators, together with rising creator communities, higher communication with creators and channels, and offering creators with extra alternatives to revenue from their content material.
Monhan’s letter additionally highlights elevated curiosity in podcast manufacturing, with new options on YouTube Studio designed to make it simpler for content material creators to publish their podcasts. The identical goes for YouTube Shorts, which in the meanwhile is averaging 50 billion each day views. YouTube additionally plans to harness the rising energy of AI – whereas no specifics got, Monhan says that YouTube might be growing options that may enable channels to make use of AI in manufacturing and content material creation.
Again in February, then-CEO Susan Wojcicki introduced that she might be stepping down from her function to give attention to private issues and initiatives. The YouTube government spent 9 years on the helm of the platform, and was succeeded by Monhan who labored alongside her as the corporate’s Chief Product Officer.
Supply: YouTube Weblog